The Image of Women in Sports Today Essay - 1095 Words

The Image of Women in Sports Today We live in a world that changes quickly, so its no terrible surprise that the image of women in sports is changing quickly, as well. Relatively, it hasnt been that long since women were not even socially permitted to participate in sports or any kind of physical activity-- now, I dare say, its nearly expected. There are still remnants of past gender-types, but overall I think the image of women in sports has changed dramatically. It used to be that women were not allowed to participate in sports-- beyond just being seen as unbecoming and unfeminine, it was actually believed that physical activity would harm a womans reproductive system. Men did not think that women should or could do the same†¦show more content†¦Despite all the progress we have made, a woman still has to do more to get the same amount of respect that a man is given automatically. Another aspect that has remained part of the image of women in sports is the element of being... well, pretty. More than anything, I see this as a holdover from the days when women had to prove that they could play sports and still be feminine, to-- Im not sure what. Assuage fears that by playing sports, they were somehow going to be turned into men? At any rate, women werent allowed to be anything except perfect, even while playing sports. They had to not sweat, not get tired, and always still look fresh and beautiful. Even to this day, the female athletes who do best in the media are not necessarily the ones who actually play at the highest level, but the ones who look the best. This is true even outside of performance sports like ice-skating, where it is, to a certain degree, understandable that its important for the ice-skaters to be attractive. The same is true of male athletes-- ugly male athletes dont grace the front of a Kelloggs box-- but not nearly to the same extent. Another aspect of how women are portrayed in sports, today, is how closely the idea of female athletes have become tied to the idea of strongShow MoreRelatedThe Fight Against Discrimination Today s Society1030 Words   |  5 Pages Andie Girard Mr. Morrow English-1D1 08 December 2015 The Fight Against Discrimination In Today s Society â€Å"Discrimination is treatment or consideration of, or making a distinction in favour of, or against a person or thing based on the group, class, or which that person or thing is perceived to belong to rather than an individual being or object.† (Dictionary.com) Imagine living everyday hiding your true self, disguising the person you actually are and what real emotions you feel. 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Andrew Jackson The Second President Of The Democratic Party

Andrew Jackson (1767-1845), Americas seventh President, was born into poverty and became wealthy as a Tennessee lawyer and politician by 1812. His leadership developed while the United States and Britain fought against one another. Throughout the battle Jackson showed great leadership skills and direction. Some say he became America’s most influential and polarizing political figure between the 1820 and 1830. Jackson first ran for President in the 1824 presidential election losing in a close race to John Quincy Adams. Four years later Jackson defeated Adams to become the Seventh President of the United States. America’s political party’s evolved and Jackson was the leader of the Democratic Party. He was a big supporter of states’†¦show more content†¦With this gained knowledge of law he was granted admission to the North Carolina bar in 1787. Shortly after, he began to practice law as a prosecuting attorney in an area which was later known as Nashville, Tennessee. Jackson prospered and gained enough wealth to build a home, called the Hermitage, near Nashville and also purchased slaves. Possibly the start of Jackson’s political career sparked from him joining a convention in 1796, to draft a new Tennessee state constitution. He later became the first man to be elected to the U.S. House of Representatives from Tennessee. Jackson declined to seek reelection and returned home March of 1797. Almost directly following his decision, he was elected to the U.S. Senate. Again, Jackson decided to leave and resigned a year later. He was then elected Judge of Tennessee’s superior court. Following this, he was elected to the position of head of the state militia just before the war with Great Britain in 1812, which played a pivotal role for Jackson’s future. Jackson served as a Major General during the War of 1812. Under his command he led the U.S. through a five month long campaign against the Creek Indians which were known allies of the British. He claimed victory in the battle of Tohopeka also known as Horseshoe Bend in Alabama in 1814. Later Jackson led U.S. forces to a victory over the British known as the Battle of New Orleans in 1815.

Dollar General Case Free Essays

Dollar General: Case Study #1 Timothy Mayer Professor Perreira 02/01/2010 Executive Summary: Dollar General Corporation is a leader in the discount retail industry, but clearly could use new information systems to further establish its presence and dominate the industry. The ability of Dollar General to set up new stores quickly, at a low cost, and efficiently has enabled them to maximize their revenue, while keeping costs minimal. Dollar General is very dependent on the ability of the management they place in charge of each store opening, known as the setter, to coordinate the process and make sure the opening runs as smoothly as possible. We will write a custom essay sample on Dollar General Case or any similar topic only for you Order Now The setter must be able to train the store manager to run the Dollar General store to the exact specifications presented by the upper management of the company. Dollar General does depend on some information systems to help open and establish its stores. They have contracts with companies, like IBM and Spacenet, which set up most of the technological requirements for their stores. These relationships allow for Dollar General to monitor and accelerate the creation of new stores in a way that is familiar and comfortable for them. However, once the stores are up and running information systems are not utilized to their fullest extent. This has lead to numerous inventory and employee issues that are costing the stores and company money. With the economy in the USA at one of the lowest points it has been in history, Dollar General is in a perfect position to increase sales and establish a greater industry presence. They must adapt and embrace though technology that can help establish this growth in order to continue to be successful. Case Study Dollar General’s use of information systems is a far from perfect system. They have the technology in place for the most part, but do not fully utilize its potential. They clearly do not fully embrace technology. They use a satellite system over a higher speed options and do not use networks to enhance their operations. Their reasoning for this is to keep the overhead costs down, but this increasing the overall deficiencies of their business. The main process that suffers from the lack of information systems s their inventory process. When inventory arrives at a store, it is not scanned nor is the amount of goods verified or noted. This had lead to the shrink rate, the amount of loses in sales a store writes off, to increase and develop a distrust between corporate management and the employees at the stores. Dollar General uses inventory information systems at their distribution centers already. By adapting this technology on the store level, Dollar General will be able to sol ve one of the biggest problems they face. Dollar General clearly has found a niche in their industry that has worked for them for years. In order to keep their status and grow further they need to increase the budget they provide to each store for technology systems. The economy of the United States is at a perfect place for discount stores to flourish. The limitations and issues created by the lack of advanced systems will eventually catch up to them and cause more losses of revenue. The initial costs might be greater, but over the long term Dollar General will position itself in a better place. How to cite Dollar General Case, Papers

Retail Management for Values Customer Satisfaction - myassignmenthelp

Question: Discuss about theRetail Managementfor Values Customer Satisfaction. Answer: Product Woolworths is the leading Australian retailer. The company provides all sorts of grocery items as part of its marketing mix (Andrew, 2011). Some of the grocery products comprise of fruits, vegetables, meat, packed products among others. The company has also started selling stationary items, DVDs, and magazines. In each category, Woolworth allows its customers to have large variety of choice relating to local produce, brand, and international cuisine. This means its management values customer satisfaction as one of the key factors of maintaining good performance of the business. To ensure continuous customer loyalty and satisfaction, the management ensures its products are tested and approved by experts to maintain good quality. The company has diversified range of products ranging from furniture, bags, housewares, beddings to clothing and accessories (Stanton, 2012). The diversified range of products has assisted its management for to cater the all-around needs of the consumers because it enables them to have all they need under one roof. Price Woolworth has been trying to maintain similar or slightly higher prices than its competitors. Having learnt that, it offers a wide variety of premium brands in food chain as one of the strategies to keep the prices competitive in the market. The company uses various pricing strategies to ensure it serves people of different levels of income (George, 2013). The company also uses other unique tactics to ensure its pricing strategy attracts as many customers as possible. For example, frequent club is a reward program which provides $20 vouchers for every 200 points gathered. The customers are also provided with Woolworths shopping cards which automatically track various aspects like purchases, meaning its customers do not need to retain paper receipts. Recently, Woolworth has introduced a new pricing strategy known as round numbers. Although various people including retail experts have criticized this strategy, Woolworth believes it certainly makes it easier for its customers to identify prices, and also creates references prices (Louis, 2011). The strategy was aimed at moving more than 20,000 of its products to round dollars and no cents. The company believes this pricing strategy provides customers with simpler price points to assist them in adding the cost of weekly shopping and in managing weekly budgets easily. Promotion Promotion is always of keen prominence for this company (Louis, 2011). Recently, its management has been using it to attain some of its business goals. The company offers different loyalty schemes which comprise of petrol pump discounts to its consumers as one way of keeping long term relationships with them. Woolworth uses various media including magazines, newsletters and social media for efficient promotion. Woolworth gives extensive deals and offers including gift cards to its customers as one way of making its customers realize why they should be associated with the company. Having realised that most of its customers are in one or more social media platforms, the company carry extensive promotion through the online media (Dee, 2011). The strategies of promotion correspond to every mean which this company uses to communicate the values and benefits of its products. Although this company has tried to incorporate promotion in its marketing mix, it is yet to use it effectively to assist it in maintaining as many customers as possible (Ene, 2014). The company should incorporate as many promotional tools as possible in order to attain its targets. Some of these tools should include advertising with several channels, sales promotions among others. Location The company currently operates more than 1000 stores in Australia, with more than 950 being supermarkets. Some of the Woolworths stores operate as Safeway stores in Victoria Melbourne (Kaifi, 2012). The company has also realised that with the current technological advancements and the desire for every person to me digitized, its business can thrive online and therefore its management has considered operating through different online platform. Alongside operating on these platform, the company has recently development a mobile app for the purchases to continue making itself more available to its consumers. To make itself more available to consumers in different locations, the company has come up with various private label brands, like the Woolworth Homebrand, Woolworths gold, Woolworth select, Woolworths fresh among others (Gummesson, 2012). There are also other retail chains using the name of this brand located in United Kingdom, Mexico, Germany, among other countries. Just like other big firms, Woolworth has realized the importance of using social media platforms to stay relevant to the lives of its customers. To become widely known and available to most customers, the company has made itself available to different social media platforms. Like for example, it has a very popular Facebook page with more than 800000 followers (Gupta, 2011). The company is also available through various other platforms like Pinterest, Instagram, YouTube, twitter, among others. The kind of feedback which its consumers provide through these social media platforms helps its management to determine the kind of experience with they have with its brands. Customer service and selling Woolworth serves more than 18 million customers every week (Louis, 2011). Its Customers are one of the most important assets because they play a significant role in the performance and existence of the company. Its customers comprises of people of different age groups, gender, and social class. To ensure its customers maintain loyalty with the company, Woolworth ensures its products are of good quality and customer satisfaction is valued in everything the company does. The company has various strategic objectives aimed at improving customer experience. For example, it aims at being a customer centric business. With this objective, it has been trying to define who its future customers are and what can be done to ensure their needs are addressed (Louis, 2011). The company has defined business-wide view of the Woolworths customer, which is based on customers mind-set, and their wants and needs as informed by lifestyle segments. The company also has various strategies to build and maintain strong customer relations. For example, it uses its WRewards programme to ensure its customers have the best experience than the one they can have from its competitors (Gupta, 2011). This programme has remained Woolworths key strategy to increase the lifetime value for its consumers. The program enables the company to reward loyal customers and gather information to further understand the needs of its clients and align them with its total customer proposition. In Woolworth, offering real value goes beyond offering its consumers with quality at a reasonable price. Woolworth always puts the customer first because it believes they are the reason the company is in business (Dee, 2011). Its management values customer feedback regarding their experience and views regarding what the company does best, and what should be changed to improve their satisfaction. Although this company tries to maintain its relationship with customers, competition makes it to experience challenges in maintaining its market share. Store layout and design One of the recent aims of Woolworth is to ensure its stores meets the needs of its consumers. The company has been trying to consider various aspects in its stores like space, location, lighting and ventilation, to ensure they are fit for its target customers (Kaifi, 2012). To keep good and cost effective business, the management also considers a number of green design elements like natural light and a system that automatically adjusts depending on the daylight conditions. The stores also recaptures waste heat from refrigeration to heat its stores. For better customer experience, the company has considered placing enough spaces between the shelves to ensure the customers can spot their desired products from a distance. The spaces also allows free movement of people and trolleys (Gummesson, 2012). The stores are also deigned with considering security features like several emergency exit doors and CCTV cameras to monitors all activities around the premises. Merchandise Woolworth places various commodities in its stores to allow the customers have a wide range of selection and its aim of making all products under one roof to become a reality. The company places its products in a manner that can aid in making the consumers to have the best experience (Arun, 2015). The products are organized according to their category to assist the consumers to access them without difficulties. The use of tags placed at strategic points where customers can see them has also assisted its clients to have easy access products around the stores. Placing a wide range of commodities allows the company to realize high customer turnout because consumers like obtaining products from places where they can get all what they need without wasting time (Ene, 2014). The manner in which the company presents its products in its stores has also promoted its sales because it brings some sense of attraction to the consumers. References Andrew, H. F. (2011). The Definitive Handbook of Business Continuity Management. Hoboken, NJ: Wiley. Arun, H. (2015). Case Study: Consumer's Perception towards Private Label Brands in Retail Stores. Advances in Management, 8(1), 56-96. Dee, M. (2011). National Competition Policy and the Retail Sector. Journal of Australian Political Economy, 67. Ene, S. B. (2014). A Study on Corporate Image, Customer Satisfaction and Brand Loyalty in the Context of Retail Stores. Asian Social Science, 10(14), 89-105. George, T. K. (2013). The AMA Dictionary of Business and Management. New York: AMACOM. Gummesson, E. (2012). Total Relationship Marketing. London: Routledge. Gupta, M. S. (2011). Consideration of Sources of Information as Selection Criteria in Mutual Fund Purchase: A Comparative Study of Retail and Non-Retail Investors. IUP Journal of Applied Finance, 17(1), 589-612. Kaifi, B. S. (2012). Strategic Leadership Applied to Retail Management: Joe Contrucci Discusses the 21st Century Dynamic Organization. 17(4), 85-102. Louis, D. C. (2011). Image and Personality: Two Complementary Tools to Position and Differentiate Retailers. International Management Review, 7(1), 12-65. Stanton, T. (2012). Why Some Firms Thrive While Others Fail: Governance and Management Lessons from the Crisis. New York: Oxford University Press.