such(prenominal) an understanding of buyer behaviour works to the mutual benefit of the consumer and marketer, allowing the marketer to become better equipped to satisfy the con sumers needs efficiently and establish a loyal conference of customers with positive attitudes towards the companys products. Consumer behaviour can be formally defined as: the acts of individuals directly involved in obtaining and using economic goods and services, including the decision processes that precede and determine these acts. The fundamental concepts of this chapter form...If you want to get a full essay, order it on our website: BestEssayCheap.com
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