Tata Nano

Singapore Informatics & Business Management Education Ltd.

[pic] merchandising The gentlemans gentlemans Cheapest Car Tata Nano medical prognosis spend a penny: LE TRAN DANG NGOC NCC Candidate Number: Examination Cycle: expose 2010 TABBLE OF CONTENTS component part 1: parsimony set STRATEGY OF TATA NANO3 Introduction4 The price system and why it is chosen4 Positives of scrimping system6 Negatives of economy dodging7 SECTION 2: PRICING STRATEGY OF THE NANO IN atomic number 638 Introduction9 Why Tata should choose the acumen strategy9 Advantages of penetration strategy10 The pricing strategy matrix12 Where Tata should use this strategy in Europe13 SECTION 3: DRAWBACKS AND REPERCUSSIONS OF CHARGING LOW damage15 SECTION 4: THE LAUNCH OF TATA NANO IN atomic number 63 AND THE USA18 grocery analysis19 Product analysis23 Conclusion24 How Tata should modify the Nano25 REFERENCES26 SECTION 1: ECONOMY PRICING STRATEGY OF TATA NANO Introduction: Tata radical is the largest private collective group in India and has been recognized as one of the more or less respected companies in the world. With a string of company grades spanning each conceivable market, Tatas motor division has become a reputable leader in commercial message vehicles segment. In January 2008, Tata Motors unveiled its Peoples Car, the urban sporty mover - Tata Nano, which India and the world afford been looking forwar d to. The Nano brings the comfort and safety! of a gondola within the reach of thousands of families, because it is a super-low cost introduction to a class of Indian consumers who cannot afford a railcar for 5,000 U.S dollars the last(a) price at that time. Thus, it is called the one lakh car which averages 100,000 rupees or approximately £1,500. The car is expected to boost the Indian...If you deficiency to take a leak a full essay, order it on our website: BestEssayCheap.com

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