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Wednesday, August 26, 2020
The 12 Best Journalism Schools
The 12 Best Journalism Schools SAT/ACT Prep Online Guides and Tips At the point when you have a specialty intrigue like news coverage, it very well may be hard to track down dependable data on the quality of undergrad programs. To assist you with getting your school search going, weââ¬â¢ve gathered together a rundown of the best news coverage schools out there for yearning authors, editors, and columnists. Positioning Criteria for Top Journalism Schools School positioning records can be extremely useful if youââ¬â¢re simply beginning your school search-theyââ¬â¢re extraordinary on the off chance that you need to get a general thought of what schools are out there and whether they fit your inclinations and rules. The risk accompanies utilizing them as the be-all, end-all wellspring of information about school quality-positioning associations all utilization various techniques for thinking of these rundowns, and theyââ¬â¢re not generally straightforward about the procedure. In spite of the fact that this positioning rundown ought to likewise simply be utilized as a bouncing off point, I need to be considerably more straightforward about the procedure used to incorporate this rundown of best news coverage schools. In the first place, I began via scanning for schools and colleges that have a devoted news coverage major for students. From that point forward, I considered these significant standards: School Reputation-Journalism has become progressively interdisciplinary as correspondences and media have changed with mechanical advances. Itââ¬â¢s significant that college understudies approach other solid offices inside the school also, so I thought about the general notoriety of the school when assembling this rundown. Graduate School Reputation-Although I possibly recorded schools here on the off chance that they had a committed undergrad program, schools got focuses on the off chance that they had an all around respected alumni office in reporting or correspondences. College understudies contemplating news-casting will frequently profit by workforce and assets from the alumni program. Vocation Preparation-Journalism is where itââ¬â¢s excessively essential to get a lot of hands-on understanding before bouncing into a profession. I searched for schools where understudies were getting a lot of prep working in the field (for example temporary position openings at neighborhood or national papers or news stations). Class Options-A notoriety for giving a solid basic information is significant, however intriguing, extraordinary classes are unquestionably an or more. Reporting classes in more specialty branches of knowledge may likewise flag an inventive workforce with more noteworthy assets to save. Graduated class When offices have numerous outstanding graduated class, that flags a solid graduated class organize and a solid news-casting program. This lifts the notoriety of the school and may assist when youââ¬â¢re beginning to search for occupations. The Best Journalism Schools The provisos I recorded for positioning records above keep on applying here: despite the fact that this rundown was gathered in a straightforward (though informal) way, you should utilize it essentially as a bouncing off point for your own examination. I urge you to concentrate less on the severe request of rankings (which is quite emotional in the first place) and more on the individual qualities of each school. #1: Northwestern University News-casting is one of the most mainstream majors at Northwestern, and in light of current circumstances. There are numerous projects set up to guarantee that understudies are solid and steady for professions as writers. A portion of these projects include: The Journalism Residency Program-Students invest energy filling in as columnists or advertising experts at news sources the nation over (and at times even universally). The Media on the Hill Program-Students fill in as versatile writers and rapidly update data on occasions in DC. Medill Justice Program-Students analyze possibly unjust feelings and investigate criminal equity issues. Uncommon courses offered through the school incorporate intriguing electives like ââ¬Å"The Googlization of Americaâ⬠and ââ¬Å"Journalism in a Networked World.â⬠Finally, Northwestern hosts one of the top alumni news coverage programs in the nation notwithstanding a marvelous exploratory writing program. #2: University of Missouri-Columbia (Mizzou) Mizzou is a huge state funded college thatââ¬â¢s notable for its undergrad and graduate news coverage programs. There are more than 30 diverse intrigue regions (for example focuses) accessible to undergrad news-casting understudies, including ones like ââ¬Å"Entrepreneurial Journalismâ⬠and ââ¬Å"Magazine Publishing and Management.â⬠If none of the current intrigue zones address your issues, you have the alternative to plan your own. Hands-on circumstances in genuine media labs are accessible to understudies in each intrigue region. There are likewise a significant number pertinent understudy bunches nearby, including ones like the Association for Women in Sports Media and the Student Society of News Design. #3: Boston University BU is a very much positioned school in a clamoring school town-the region around the school (quit worrying about the school itself) accompanies a great deal of chance. The school itself-which has created 24 Pulitzer Prize champs consolidates an aesthetic sciences foundation with a lot of pre-proficient preparing in the field. Students have a wide range of center territories to look over, including Online Journalism and Magazine Journalism. Understudies frequently assistant at esteemed Boston-region news associations like the Boston Globe. At long last, BU flaunts a solid news coverage ace's program, which shows access to a lot of magnificent personnel and different assets. Living in a center like Boston opens up a great deal of expert chances. #4: Syracuse University Perhaps the best college in upstate NY, Syracuse offers eight diverse student programs in reporting and interchanges, including Broadcast Digital Journalism and Newspaper Online Journalism. The school keeps up a few industry associations with significant interchanges organizations, prompting proficient/organizing openings. Unique projects incorporate the SULA Semester (Syracuse University Los Angeles), where understudies spend a mid year living and working in LA. #5: UT Austin News coverage is a well known major at UT Austin, yet there are additionally numerous accommodating supporting offices, including Communication Media Studies and Digital Communication. News coverage at UT Austin-which flaunts 18 Pulitzer Prize winning graduated class stresses advanced abilities preparing for every one of its understudies. The school's Specialty Communications Career Services Center enables news-casting understudies to secure temporary jobs and positions. There are additionally numerous significant understudy bunches nearby, including University of Texas Hispanic Journalists and ORANGE Magazine (UTââ¬â¢s understudy magazine). #6: NYU NYU is a profoundly positioned school when all is said in done (with an exceptionally positioned exploratory writing system for sure). News coverage understudies at NYU pick between two undergrad tracks: Journalism and Media Criticism. The two projects center around proficient morals, the social governmental issues of media, the social job of the writer, and the significance of specialty. Understudies are required to twofold study one extra field of study. This is incredible in the event that you need an increasingly aesthetic sciences turn to your instruction, yet not very good if youââ¬â¢re sure you simply need to concentrate on news coverage. New York City is an extraordinary spot to consider news-casting there are such huge numbers of esteemed news sources with home office there-however on the off chance that you have global aspirations, you may be keen on NYU's Journalism Abroad Program: understudies study and work in Ghana, Czech Republic, China, and England. #7: Arizona State University ASU is a tremendous state funded college in an enormous city with a great deal of chance for hands-on understanding. The Walter Cronkite School of Journalism and Mass Communication offers three four year certification choices: Journalism and Mass Communication, Mass Communication and Media Studies, and Sports Journalism. Understudies get preparing in live newsrooms under expert writers. ASUââ¬â¢s PBS station-which arrives at 1.9 million families is likewise utilized as a training instrument for understudies at the news coverage school. At such a huge school you'll make certain to discover a similarly enormous determination of understudy gatherings. Some applicable gatherings incorporate the Fashion Journalists Club, the National Association of Black Journalists, and the Cronkite Cut. Phoenix is to a greater degree a city than you may understand and the region accompanies some additional advantages. #8: American University American University is situated in DC, an ideal spot for hopeful columnists to get work understanding (particularly in case you're keen on governmental issues). Notwithstanding the standard four year college education program, American offers a special joint BA/MA program. College understudies browse one of two tracks: Broadcast or Print Journalism. Analytical reporting workshops and practicums are a significant piece of the program. Different projects offered at the school incorporate correspondence considers, film media expressions, and open correspondence all teaches that play well with reporting. #9: Emerson College Emerson is situated in Boston, just squares from the state house. The program truly endeavors to be proactive in grasping innovative advances in the field-it received another interactive media educational program in 2011. Beside news coverage, other well known majors at Emerson incorporate film, promoting, and advanced correspondence. The school flaunts a few honor winning nearby news sources (counting papers and radio broadcasts). There is a wide exhibit of intriguing understudy gatherings, including Captured Emotion (devoted to narrative and genuine work), spec (a gathering committed to the craft of screenwriting), and Wax on Felt (an understudy record organization). #10: Ohio University Ohio University offers its understudies a blend of an aesthetic sciences + proficient degree. Its statement of purpose says the school is focused on giving a training in proficient morals, basic reasoning, and duty. There's a solid accentuation on the impor
Saturday, August 22, 2020
A Journal opinion article Essay Example | Topics and Well Written Essays - 750 words - 11
A Journal sentiment article - Essay Example When contrasted with a similar period a year ago, JP Morgan enlisted a decrease in bond exchanging income by 21%. Also, the bank income acquired from the home loan decreased to 84%. Significant perspective that caused the terrible showing by the bank was because of vulnerabilities that encompassed the US economy to the extent loaning to shoppers and exchanging volumes are concerned. Being one of the Wall Street banks to post the decreased profit, JP Morgan shows how the money related division has been confronted with challenges in the main quarter of 2014. Moreover, dominant part of the organizations possessed by the bank including the business loaning and the Mastercards showed low benefits. This came about to decreased complete income for the bank in the principal quarter an angle that may bring about decrease of yearly income if the pattern of the low execution in the budgetary division proceeds in the rest of the quarters. As indicated by the bank, the net gain tumbled to $5.27 b illion which is comparable to $1.28 per share structure the $6.53bn, or $1.59 per share which was knowledgeable about a similar period in 2013. As per the experts, the bank gaining per share was relied upon to remain at $1.40 per share. Be that as it may, this was not accomplished because of the decrease in net income which experienced 8.5% tumble to remain at $22.99bn while the bank anticipated that all out income should remain at $24.53billion. So also, in the premarket exchanging, JP shares discounted by 3.3% to sell at $55.50 going astray from $61 most significant expenses that the bank has kept up throughout the previous 13 years. This is a significant marker of horrible showing of the bank a viewpoint that may result to low degree of trust from the clients just as financial specialists. Notwithstanding the low execution by the JP Morgan, Jamie Dimon, the CEO demonstrates that the biggest bank in US is making trust in the countryââ¬â¢s economy. As the aftereffect of
Wednesday, August 12, 2020
Fall 2016 New Student Series Part 4 Ma. Angelica Feliz Chua Cruz COLUMBIA UNIVERSITY - SIPA Admissions Blog
Fall 2016 New Student Series Part 4 Ma. Angelica Feliz Chua Cruz COLUMBIA UNIVERSITY - SIPA Admissions Blog In our fourth edition of this years new student series, meet Angelica Cruz. Shes an incoming MPA in Development Practice student and is from Manila in the Philippines. Shes obsessed with technology, and hopes to one day help improve urban development plans in Manila. Full Name: Ma. Angelica Feliz Chua Cruz Program: MPA in Development Practice Anticipated Graduation Year: 2018 Hometown: Manila Undergraduate University: University of the Philippines â" Diliman Undergraduate Major: Geography Undergraduate Graduation Year: 2012 Whatâs your professional background? Since graduating from college, Iâve been working in non-government organizations. The three organizations I worked in helped me gain experience in microfinance, education, and good governance reform. While I knew from the very beginning that development work was what I wanted to dedicate myself to, I wasnât sure what aspect of it I really wanted to focus on. Working as an outsider with the government for the last two years or so has helped me understand that the biggest hurdle to Philippine development has really been governance. Through my organizationsâ strong relationships with cities and local government units Iâve observed that balanced urban development that is driven by thoughtful and strategic leaders is the key to regional cohesion. Did you apply to SIPA to change careers or to gain experience in a career path you already have experience in? I applied to SIPA, because it was/is the ideal school for furthering my career. While Iâve had a lot of local experience, I think that incorporating international perspectives to my understanding of development issues is of utmost importance. This is particularly true in the Philippines where leaders are prone to reinventing the wheel, or going the complete opposite direction, and fully adopting a solution without considering the context it came from. What was your reaction when you found out you were accepted to SIPA? I was honestly shocked. I thought about the admission results constantly, and I was in a permanent state of anxiety for almost half a year. Because of the time difference, I stayed up each night of the first week of March just waiting for an email. The day I got my decision, I found out four hours after it was released since my email categorized the notification as an ad. I just felt so happy after reading that first sentence that I only actually read the full letter a half day later. I had a Plan B, C, D, E in case Plan A didnât work out, but amazingly enough it did. Iâm still awed when I think about it. Why did you say yes to SIPA? I didnât really apply to any other school. SIPA was the only one I wanted to go to. I figured that if I didnât get in the first time, I didnât want to settle for any other school or program, and Iâd just try to make myself a better candidate after another year. What do you most look forward to as a graduate student at SIPA? As mentioned before, Iâm really interested in urban development. The fact that SIPA is in New York is so important to me, because I see New York as a model for Manila. Iâm excited to learn from faculty who have worked with the city government on urban designâ"for both infrastructure and institutions. Do you have any apprehensions about starting graduate school? A lot. I like to think that Iâd do well academically, but of course thatâs not a given. And financial constraints linger in the back of my mind. But if Iâm honest, my main concern is fitting in. I donât know if Iâll be overwhelmed by the complete change in environment or if Iâll thrive in it. Part of me is still in disbelief that this is happening at all, so I canât seem to imagine myself actually being there when the time comes. (On a more personal level, Iâm really afraid of leaving my dog who is 16 years old.) What are your goals after SIPA? I hope to work in the UNDP, so that I can get a better picture of different development strategies around the world. But in the long-term, Iâd really like to be part of improving urban development plans here in Manila. While the big cities have been booming, the growth has been terribly unequal. If you could change one small thing about your community, country or the world, what would it be? For the Philippines, I think itâs most important for us to foster a sense of unity. While class divisions are evident in cities like Manila, regionalism prevents us from working together on a national level. Thereâs a very strong us-against-them mentality that inhibits Filipinos from thinking about the best programs and people for the whole country, not just for ourselves or those closest to us. Tell us something interesting about yourself: I love technology, and I am addicted to tech news. However, I only started using a smartphone this January. For the longest time, I stuck with my Nokia 3310 because of Snake II. The only reason Iâm not using it now is because it gave up on me. Like a lot of people, I like to think of myself as a forward thinker and (maybe) would-be pioneer, but there are irrational traditions and habits that I am too attached to let go of. View all of Fall 2016s interviews here.
Saturday, May 23, 2020
The Image of Women in Sports Today Essay - 1095 Words
The Image of Women in Sports Today We live in a world that changes quickly, so its no terrible surprise that the image of women in sports is changing quickly, as well. Relatively, it hasnt been that long since women were not even socially permitted to participate in sports or any kind of physical activity-- now, I dare say, its nearly expected. There are still remnants of past gender-types, but overall I think the image of women in sports has changed dramatically. It used to be that women were not allowed to participate in sports-- beyond just being seen as unbecoming and unfeminine, it was actually believed that physical activity would harm a womans reproductive system. Men did not think that women should or could do the sameâ⬠¦show more contentâ⬠¦Despite all the progress we have made, a woman still has to do more to get the same amount of respect that a man is given automatically. Another aspect that has remained part of the image of women in sports is the element of being... well, pretty. More than anything, I see this as a holdover from the days when women had to prove that they could play sports and still be feminine, to-- Im not sure what. Assuage fears that by playing sports, they were somehow going to be turned into men? At any rate, women werent allowed to be anything except perfect, even while playing sports. They had to not sweat, not get tired, and always still look fresh and beautiful. Even to this day, the female athletes who do best in the media are not necessarily the ones who actually play at the highest level, but the ones who look the best. This is true even outside of performance sports like ice-skating, where it is, to a certain degree, understandable that its important for the ice-skaters to be attractive. The same is true of male athletes-- ugly male athletes dont grace the front of a Kelloggs box-- but not nearly to the same extent. Another aspect of how women are portrayed in sports, today, is how closely the idea of female athletes have become tied to the idea of strongShow MoreRelatedThe Fight Against Discrimination Today s Society1030 Words à |à 5 Pages Andie Girard Mr. Morrow English-1D1 08 December 2015 The Fight Against Discrimination In Today s Society ââ¬Å"Discrimination is treatment or consideration of, or making a distinction in favour of, or against a person or thing based on the group, class, or which that person or thing is perceived to belong to rather than an individual being or object.â⬠(Dictionary.com) Imagine living everyday hiding your true self, disguising the person you actually are and what real emotions you feel. PeopleRead More Women in Sport: ââ¬Å"Sacrificing the womanly attributes we admireâ⬠1343 Words à |à 6 PagesWomen in Sport: ââ¬Å"Sacrificing the womanly attributes we admireâ⬠Do I sacrifice my ââ¬Ëwomanly attributesââ¬â¢ by making the choice to ski down a mountain with a 3000+ vertical drop, while traveling at 50-60 mph? Does my choice to do squats and engage in strength training, or my desire to do 300 sit-ups each night in order to achieve a six-pack, make me less of a woman? Is it odd that I do not enjoy displaying polite, ladylike behavior during every second of my existence? I do not think so. 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In the twentieth century, it was the battle against totalitarianism. We believe that in this century the paramount moral challenge will be the struggle for gender equality around the worldâ⬠. Although women have made great strides in gaining equality, females around the world are not treated as equals to their male counterparts. Their education is taken for granted, their sports areRead MoreEssay on Women in Sports707 Words à |à 3 PagesWomen in Sports In the last one hundred years women have made tremendous inroads in many facets of life. Of that there can be little doubt. Women may now hold jobs, own property and participate in professional sports. Today women can compete in sports, once a vestige of male domination; there is now room for women in that arena. But even today women in sports are not portrayed in the same light as their male counterparts. To a large degree this is because of todays cultural ideal of women.Read MoreAnalysis Of Jean Kilbourne s Video, Killing Us Softly 41485 Words à |à 6 Pagesexpresses how advertisements have been portraying women as a sex symbol or even as just a typical housewife. She talks about how the advertisements have sold various products by not necessarily selling the product itself, but by using women or men to sell the product for them. Ad agencies have used sex and body image to create a type of selling factor for their product. These selling strategies have shaped the way society vie ws women and how women are treated (Killing Us Softly). When looking at twoRead MoreTitle Ix Of The Education1544 Words à |à 7 Pages When it comes to Title IX most people just think of it as something that lets women play sports, or they just donââ¬â¢t know what it means. According The United States Department of Justice website, the definition of Title IX is ââ¬Å"a comprehensive federal law that prohibits discrimination on the basis of sex in any federally funded education program or activity. The principal objective of Title IX is to avoid the use of federal money to support sex discrimination in education programs and to provide
Tuesday, May 12, 2020
Andrew Jackson The Second President Of The Democratic Party
Andrew Jackson (1767-1845), Americas seventh President, was born into poverty and became wealthy as a Tennessee lawyer and politician by 1812. His leadership developed while the United States and Britain fought against one another. Throughout the battle Jackson showed great leadership skills and direction. Some say he became Americaââ¬â¢s most influential and polarizing political figure between the 1820 and 1830. Jackson first ran for President in the 1824 presidential election losing in a close race to John Quincy Adams. Four years later Jackson defeated Adams to become the Seventh President of the United States. Americaââ¬â¢s political partyââ¬â¢s evolved and Jackson was the leader of the Democratic Party. He was a big supporter of statesââ¬â¢Ã¢â¬ ¦show more contentâ⬠¦With this gained knowledge of law he was granted admission to the North Carolina bar in 1787. Shortly after, he began to practice law as a prosecuting attorney in an area which was later known as Nashville, Tennessee. Jackson prospered and gained enough wealth to build a home, called the Hermitage, near Nashville and also purchased slaves. Possibly the start of Jacksonââ¬â¢s political career sparked from him joining a convention in 1796, to draft a new Tennessee state constitution. He later became the first man to be elected to the U.S. House of Representatives from Tennessee. Jackson declined to seek reelection and returned home March of 1797. Almost directly following his decision, he was elected to the U.S. Senate. Again, Jackson decided to leave and resigned a year later. He was then elected Judge of Tennesseeââ¬â¢s superior court. Following this, he was elected to the position of head of the state militia just before the war with Great Britain in 1812, which played a pivotal role for Jacksonââ¬â¢s future. Jackson served as a Major General during the War of 1812. Under his command he led the U.S. through a five month long campaign against the Creek Indians which were known allies of the British. He claimed victory in the battle of Tohopeka also known as Horseshoe Bend in Alabama in 1814. Later Jackson led U.S. forces to a victory over the British known as the Battle of New Orleans in 1815.
Wednesday, May 6, 2020
Dollar General Case Free Essays
Dollar General: Case Study #1 Timothy Mayer Professor Perreira 02/01/2010 Executive Summary: Dollar General Corporation is a leader in the discount retail industry, but clearly could use new information systems to further establish its presence and dominate the industry. The ability of Dollar General to set up new stores quickly, at a low cost, and efficiently has enabled them to maximize their revenue, while keeping costs minimal. Dollar General is very dependent on the ability of the management they place in charge of each store opening, known as the setter, to coordinate the process and make sure the opening runs as smoothly as possible. We will write a custom essay sample on Dollar General Case or any similar topic only for you Order Now The setter must be able to train the store manager to run the Dollar General store to the exact specifications presented by the upper management of the company. Dollar General does depend on some information systems to help open and establish its stores. They have contracts with companies, like IBM and Spacenet, which set up most of the technological requirements for their stores. These relationships allow for Dollar General to monitor and accelerate the creation of new stores in a way that is familiar and comfortable for them. However, once the stores are up and running information systems are not utilized to their fullest extent. This has lead to numerous inventory and employee issues that are costing the stores and company money. With the economy in the USA at one of the lowest points it has been in history, Dollar General is in a perfect position to increase sales and establish a greater industry presence. They must adapt and embrace though technology that can help establish this growth in order to continue to be successful. Case Study Dollar Generalââ¬â¢s use of information systems is a far from perfect system. They have the technology in place for the most part, but do not fully utilize its potential. They clearly do not fully embrace technology. They use a satellite system over a higher speed options and do not use networks to enhance their operations. Their reasoning for this is to keep the overhead costs down, but this increasing the overall deficiencies of their business. The main process that suffers from the lack of information systems s their inventory process. When inventory arrives at a store, it is not scanned nor is the amount of goods verified or noted. This had lead to the shrink rate, the amount of loses in sales a store writes off, to increase and develop a distrust between corporate management and the employees at the stores. Dollar General uses inventory information systems at their distribution centers already. By adapting this technology on the store level, Dollar General will be able to sol ve one of the biggest problems they face. Dollar General clearly has found a niche in their industry that has worked for them for years. In order to keep their status and grow further they need to increase the budget they provide to each store for technology systems. The economy of the United States is at a perfect place for discount stores to flourish. The limitations and issues created by the lack of advanced systems will eventually catch up to them and cause more losses of revenue. The initial costs might be greater, but over the long term Dollar General will position itself in a better place. How to cite Dollar General Case, Papers
Sunday, May 3, 2020
Retail Management for Values Customer Satisfaction - myassignmenthelp
Question: Discuss about theRetail Managementfor Values Customer Satisfaction. Answer: Product Woolworths is the leading Australian retailer. The company provides all sorts of grocery items as part of its marketing mix (Andrew, 2011). Some of the grocery products comprise of fruits, vegetables, meat, packed products among others. The company has also started selling stationary items, DVDs, and magazines. In each category, Woolworth allows its customers to have large variety of choice relating to local produce, brand, and international cuisine. This means its management values customer satisfaction as one of the key factors of maintaining good performance of the business. To ensure continuous customer loyalty and satisfaction, the management ensures its products are tested and approved by experts to maintain good quality. The company has diversified range of products ranging from furniture, bags, housewares, beddings to clothing and accessories (Stanton, 2012). The diversified range of products has assisted its management for to cater the all-around needs of the consumers because it enables them to have all they need under one roof. Price Woolworth has been trying to maintain similar or slightly higher prices than its competitors. Having learnt that, it offers a wide variety of premium brands in food chain as one of the strategies to keep the prices competitive in the market. The company uses various pricing strategies to ensure it serves people of different levels of income (George, 2013). The company also uses other unique tactics to ensure its pricing strategy attracts as many customers as possible. For example, frequent club is a reward program which provides $20 vouchers for every 200 points gathered. The customers are also provided with Woolworths shopping cards which automatically track various aspects like purchases, meaning its customers do not need to retain paper receipts. Recently, Woolworth has introduced a new pricing strategy known as round numbers. Although various people including retail experts have criticized this strategy, Woolworth believes it certainly makes it easier for its customers to identify prices, and also creates references prices (Louis, 2011). The strategy was aimed at moving more than 20,000 of its products to round dollars and no cents. The company believes this pricing strategy provides customers with simpler price points to assist them in adding the cost of weekly shopping and in managing weekly budgets easily. Promotion Promotion is always of keen prominence for this company (Louis, 2011). Recently, its management has been using it to attain some of its business goals. The company offers different loyalty schemes which comprise of petrol pump discounts to its consumers as one way of keeping long term relationships with them. Woolworth uses various media including magazines, newsletters and social media for efficient promotion. Woolworth gives extensive deals and offers including gift cards to its customers as one way of making its customers realize why they should be associated with the company. Having realised that most of its customers are in one or more social media platforms, the company carry extensive promotion through the online media (Dee, 2011). The strategies of promotion correspond to every mean which this company uses to communicate the values and benefits of its products. Although this company has tried to incorporate promotion in its marketing mix, it is yet to use it effectively to assist it in maintaining as many customers as possible (Ene, 2014). The company should incorporate as many promotional tools as possible in order to attain its targets. Some of these tools should include advertising with several channels, sales promotions among others. Location The company currently operates more than 1000 stores in Australia, with more than 950 being supermarkets. Some of the Woolworths stores operate as Safeway stores in Victoria Melbourne (Kaifi, 2012). The company has also realised that with the current technological advancements and the desire for every person to me digitized, its business can thrive online and therefore its management has considered operating through different online platform. Alongside operating on these platform, the company has recently development a mobile app for the purchases to continue making itself more available to its consumers. To make itself more available to consumers in different locations, the company has come up with various private label brands, like the Woolworth Homebrand, Woolworths gold, Woolworth select, Woolworths fresh among others (Gummesson, 2012). There are also other retail chains using the name of this brand located in United Kingdom, Mexico, Germany, among other countries. Just like other big firms, Woolworth has realized the importance of using social media platforms to stay relevant to the lives of its customers. To become widely known and available to most customers, the company has made itself available to different social media platforms. Like for example, it has a very popular Facebook page with more than 800000 followers (Gupta, 2011). The company is also available through various other platforms like Pinterest, Instagram, YouTube, twitter, among others. The kind of feedback which its consumers provide through these social media platforms helps its management to determine the kind of experience with they have with its brands. Customer service and selling Woolworth serves more than 18 million customers every week (Louis, 2011). Its Customers are one of the most important assets because they play a significant role in the performance and existence of the company. Its customers comprises of people of different age groups, gender, and social class. To ensure its customers maintain loyalty with the company, Woolworth ensures its products are of good quality and customer satisfaction is valued in everything the company does. The company has various strategic objectives aimed at improving customer experience. For example, it aims at being a customer centric business. With this objective, it has been trying to define who its future customers are and what can be done to ensure their needs are addressed (Louis, 2011). The company has defined business-wide view of the Woolworths customer, which is based on customers mind-set, and their wants and needs as informed by lifestyle segments. The company also has various strategies to build and maintain strong customer relations. For example, it uses its WRewards programme to ensure its customers have the best experience than the one they can have from its competitors (Gupta, 2011). This programme has remained Woolworths key strategy to increase the lifetime value for its consumers. The program enables the company to reward loyal customers and gather information to further understand the needs of its clients and align them with its total customer proposition. In Woolworth, offering real value goes beyond offering its consumers with quality at a reasonable price. Woolworth always puts the customer first because it believes they are the reason the company is in business (Dee, 2011). Its management values customer feedback regarding their experience and views regarding what the company does best, and what should be changed to improve their satisfaction. Although this company tries to maintain its relationship with customers, competition makes it to experience challenges in maintaining its market share. Store layout and design One of the recent aims of Woolworth is to ensure its stores meets the needs of its consumers. The company has been trying to consider various aspects in its stores like space, location, lighting and ventilation, to ensure they are fit for its target customers (Kaifi, 2012). To keep good and cost effective business, the management also considers a number of green design elements like natural light and a system that automatically adjusts depending on the daylight conditions. The stores also recaptures waste heat from refrigeration to heat its stores. For better customer experience, the company has considered placing enough spaces between the shelves to ensure the customers can spot their desired products from a distance. The spaces also allows free movement of people and trolleys (Gummesson, 2012). The stores are also deigned with considering security features like several emergency exit doors and CCTV cameras to monitors all activities around the premises. Merchandise Woolworth places various commodities in its stores to allow the customers have a wide range of selection and its aim of making all products under one roof to become a reality. The company places its products in a manner that can aid in making the consumers to have the best experience (Arun, 2015). The products are organized according to their category to assist the consumers to access them without difficulties. The use of tags placed at strategic points where customers can see them has also assisted its clients to have easy access products around the stores. Placing a wide range of commodities allows the company to realize high customer turnout because consumers like obtaining products from places where they can get all what they need without wasting time (Ene, 2014). The manner in which the company presents its products in its stores has also promoted its sales because it brings some sense of attraction to the consumers. References Andrew, H. F. (2011). The Definitive Handbook of Business Continuity Management. Hoboken, NJ: Wiley. Arun, H. (2015). Case Study: Consumer's Perception towards Private Label Brands in Retail Stores. Advances in Management, 8(1), 56-96. Dee, M. (2011). National Competition Policy and the Retail Sector. Journal of Australian Political Economy, 67. Ene, S. B. (2014). A Study on Corporate Image, Customer Satisfaction and Brand Loyalty in the Context of Retail Stores. Asian Social Science, 10(14), 89-105. George, T. K. (2013). The AMA Dictionary of Business and Management. New York: AMACOM. Gummesson, E. (2012). Total Relationship Marketing. London: Routledge. Gupta, M. S. (2011). Consideration of Sources of Information as Selection Criteria in Mutual Fund Purchase: A Comparative Study of Retail and Non-Retail Investors. IUP Journal of Applied Finance, 17(1), 589-612. Kaifi, B. S. (2012). Strategic Leadership Applied to Retail Management: Joe Contrucci Discusses the 21st Century Dynamic Organization. 17(4), 85-102. Louis, D. C. (2011). Image and Personality: Two Complementary Tools to Position and Differentiate Retailers. International Management Review, 7(1), 12-65. Stanton, T. (2012). Why Some Firms Thrive While Others Fail: Governance and Management Lessons from the Crisis. New York: Oxford University Press.
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